The insurance industry has a reputation with young people for being boring, probably justified in most cases. However, it becomes much more interesting if you focus on what insurance enables: being allowed to drive; getting a house; protecting that loan; going on holiday. As mentioned in the blog, young people also want employment that matches their own values/sense of purpose, so if an insurer can enable all of those things as well as help to improve society (ethical investments, employee welfare/community programs) then it should become even more interesting to them as a potential employer. Mutual insurers already have an opportunity to appear more attractive in contrast to the profiteering stock companies, and if that can be combined with making insurance appear more interesting by focusing on the exciting things it enables people to do then it puts mutual insurers in quite a strong position when it comes to dipping into the talent pool. If you add in genuinely interesting (and innovative) things that our members are doing to help improve society then it becomes an even more powerful recruitment proposition.