International Cooperative and Mutual Insurance Federation

Event news: Registration now open for the Mutual and Cooperative Insurance Communications Seminar: Make your mutual message matter

The Association of Mutual Insurers and Insurance Cooperatives in Europe (AMICE) and the International Cooperative and Mutual Insurance Federation (ICMIF) are delighted to open the registration process for the 2017 Mutual and Cooperative Insurance Communications Seminar: Make your mutual message matter. The two organisations have teamed up with member organisation IPB Insurance, Ireland to bring this communications event focusing on mutuality in a digital society to members.

Places are limited and will be confirmed on a first come, first served basis and therefore members are advised to register now to secure their place.

The venue for the event is the Clayton Burlington Road Hotel, Dublin. A specially negotiated hotel room rate will be available for delegates soon.

Member pricing: EUR 350 for one registration from a member organisation and EUR 300 for subsequent registrations. The price includes two dinners, lunch and coffee/tea breaks during the two-day event.

Programme

Monday 19 June 2017

  • Optional social tour arranged by IPB (small additional charge)
  • Welcome reception hosted by ICMIF and AMICE at the Clayton Burlington Road

Tuesday 20 June 2017

  • Keynote speaker presentation:
    The future landscape for digital communications/marketing
  • Session one: Managing digital feedback

Customers/members are able to express their views openly on social media. How can mutual and cooperative insurers handle positive and negative customer feedback on these networks and maintain their close and trusting relationship with customers/members.

  • Session two: Why the ICMIF Global Reputation Report matters to your national business – whatever the size!

In 2013 ICMIF published its first Global Reputation Report which retrospectively tracked digital content between November 2011-2012 to establish people’s perceptions, sentiments towards and conversations about cooperative/mutual/fraternal insurers and their competitors. ICMIF completed a follow-up audit in 2016 and will present the results as part of this session.

A panel of small and large member organisations will discuss the key outcomes from the research in relation to their businesses and how they express their mutual points of difference.

  • Session three: Lost in translation?
    Helping stakeholders understand your message and take action!

Understanding the right language and behaviours in communication is crucial. Your communications plan includes multiple stakeholders, from varying demographics and socio-economic groupings. They all need influencing in different ways and this session looks at how our members are tackling these issues including:

  • How do you describe your brand proposition to millennials and baby boomers? Should you adapt how and where you communicate with them? Do they understand mutuality?
  • How do you get executive buy in – and budget - for a social media plan when your culture doesn’t embrace it?

Members will explain what behaviours, tools and messages they use to communicate effectively with various stakeholders.

  • Session four: Advocacy as a catalyst for an increased profile for our companies

ICMIF and AMICE raise awareness about the mutual and cooperative model at a global and European level respectively. The two organisations will present their work in this area and members will explain how their communications and marketing strategies are benefiting from their involvement.

There will be a dinner event hosted by IPB on the evening of Tuesday 20 June.

Wednesday 21 June 2017

  • Session five: Keynote presentation: Does size really matter? You don’t need to be a large insurer or have a big budget to make an impact
  • So what next? What actions should be put in place by your organisation and your federation/association to create meaningful communications in the digital age?

Session chairs discuss the action points taken from their sessions and engage with delegates to agree actions for themselves, ICMIF and AMICE.

Members who would like to participate in the agenda should contact Liz Green, Senior Vice-President, Membership Services, ICMIF.

 

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