The mutual advantage

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

Forthcoming episodes

To be confirmed

Past episodes

Episode 2, IPB Insurance (Ireland) – took place 8 July 2020

A journey of cultural development underpinned by mutual values

ICMIF member IPB Insurance enjoys an advantage as Ireland’s only mutual insurance company. In late 2012, IPB embarked upon a programme of defining and developing their unique workplace culture. This webinar summarises IPB’s journey and demonstrates the advantage mutuality offers in not only being at the core of the work they do, but also their way of working within a culture underpinned by their mutual values.

  • Speaker: Tom Keane, Head of Marketing, Communications & CSE

Episode 1, P&V Group (Belgium) - took place 18 May 2020

Strategic positioning to leverage the mutual advantage

  • Speaker: Sophie Misselyn, Member of Management Committee

For more information about ICMIF webinars or if you would like to watch a recording of any of the "Mutual advantage" webinar series please contact