Desjardins Financial Security (DFS), based in Quebec City, Canada, recently won 11 awards in the Insurance and Financial Communicators Association (IFCA) annual awards competition. These awards recognise excellence in advertising, public relations, corporate communications and sales promotion in the field of insurance and financial services.
These 11 new awards are in addition to 28 awards previously won by DFS over the last two years for its accomplishments in communications, marketing and advertising. In the IFCA annual awards, in August of this year, DFS won three Best of Show awards, five Awards of Excellence and three Honourable Mentions.
"These awards reflect the great talent of the people in our advertising and marketing departments from the business and corporate sectors," said Denis Berthiaume, Senior Vice President, Wealth Management and Life and Health Insurance of Desjardins Group and Chief Operating Officer of Desjardins Financial Security. “Not only will they help bring focus to the quality of our products and services, they will also enhance our brand recognition across the country.”
The winning projects:
Best of Show Awards
- Big Retirement Show: Every year, DFS conducts a national retirement survey and this year the results were used to produce in-house advertising.
- Group Retirement Savings Participant Education videos: These five education videos are part of a new education and communication program called: "Your way, plain and simple". The videos cover retirement planning from the beginning of an employee's lifecycle through to retirement.
- Group Retirement Savings Videos: Three videos which explain some of the tools offered in the "Your way, plain and simple” program.
Award of Excellence
- Group Retirement Savings Participant Statement
- Life and Savings Radio Ads
- Travel Insurance Web Site
- DFS Independent Network/SFL communication kit
- Marketing event at the International Tourism and Travel Show
- Individual Insurance Ad Campaign
- Wealth Management Brochures
- Product Leaflet Package
Desjardins Financial Security, a subsidiary of Desjardins Group, is one of ICMIF’s Canadian members. They specialise in providing life and health insurance and retirement savings products to individuals and groups.