Singapore-based ICMIF member NTUC Income (Income) has this week launched Droplet, a lifestyle-inspired insurance by Digital Income, the organisation’s in-house Digital Transformation Office (DTO). Income says that Droplet is a blue-sky response to consumers’ pain-point – surge pricing due to rain – when they book a ride on ride-hailing platforms. In Singapore, an average of 167 days of rainfall can be expected a year, consumers can now meaningfully address this pain point with insurance cover by Droplet as it offers a pay-out when prices on ride-hailing platforms surge due to rain.
Mr Peter Tay, Income’s Chief Operating Officer, who heads the DTO, said: “Insurance is traditionally known as a means of protection from financial loss. It is primarily used to hedge against uncertain loss. Increasingly, we are taking inspiration from modern lifestyles and exploring opportunities where we can apply this principle of hedging to address consumers’ pain points via innovative insurance solutions. With something as ubiquitous as rain and surge pricing, we expect Droplet to influence the way in which consumers use and embed such an insurance in their daily lives.”
Droplet offers insurance to consumers who book a ride via any ride-hailing platforms, such as Grab, initially. By the end of the year, Droplet will extend its coverage to other ride-hailing platforms.
Droplet pays up to 60% of the trip fare when it rains
When covered by Droplet, consumers can expect a pay-out of up to 60% of their trip fare and/or cancellation fee when they hail a ride in Singapore on a ride-hailing platform if it was raining at the point of pick-up. For a premium of no more than SGD 9.60 a day, consumers can submit as many ride receipts for claim, up to a maximum of SGD 50 on the same day.
Dynamic premium pricing pegged to real-time weather forecast offers consumers value for money
To enjoy Droplet cover, consumers must purchase the “rainsurance” at least a day ahead of their journeys. To help consumers make informed decisions about purchasing Droplet, real-time weather forecast is made available at the point of purchase on www.droplet.sg with premium pricing dynamically pegged to rain forecast.
This means, Droplet premiums will vary according to when consumers purchase the “rainsurance”. Consumers, who purchase Droplet closer to the days that forecast rain are likely to pay a higher premium compared to those who purchase the cover in advance. By offering dynamic premium pricing, consumers can plan for better protection against surge pricing due to rain whenever they hail a ride.
Droplet supports e-claims via PayNow
Designed to offer consumers a seamless digital journey from purchase to claim, those insured by Droplet can simply submit an e-claim by simply forwarding their ride receipts to firstname.lastname@example.org.
Leveraging Robotic Process Automation (RPA) Technology, each receipt can be easily and quickly verified for rain at the time and location of the ride booking. While the insured person has up to seven days to make a claim from the day of the ride, a pay-out via PayNow can be expected within three calendar days from the day of a claim submission.
Income addresses consumers’ pain point by reimagining insurance
“Disruption creates new behaviours where new pain points can emerge. Such insights prompted us to study the behavioural changes and pain points that come with ride-hailing apps that have become ubiquitous amongst consumers. The concept of ‘rainsurance’ was put through consumer behaviour testing and received favourable responses, which indicated to us that the market is ready for a product like Droplet,” said Mr Tay.
He added: “We are excited about Droplet not only because it marks endless possibilities in what we have defined as ‘lifestyle insurance’, but it has empowered us to transform the way consumers regard and engage insurance. We already foresee Droplet to go beyond a single insurance proposition but one that has potential for other interesting extensions. We are eager to bring to market more lifestyle insurance offerings that are designed to meet consumers’ needs meaningfully. We are reimagining insurance and redefining what it could be together with our consumers and that is truly exciting.”
Income’s Digital Transformation Office was set up in 2016 to really focus on developing and growing digitalisation and innovation at Income. Earlier this year, Income was named overall first in Singapore, beating 24 other insurers, in the country’s first benchmark3 that measures the effectiveness of insurers’ innovations and digitalisations in three categories – online, social and innovation.
Droplet is the latest addition to Digital Income’s growing range of insurance offerings that focus on addressing consumers’ pain points through insurance. Some examples of recent offerings include the digital Integrated Shield Plan (IP) on healthinsurance.income.com.sg, which enables fact-finding, decision-making, purchasing and claiming IP online; Jiffy Jane, a chatbot on Facebook Messenger that allows travellers to enquire and purchase travel insurance seamlessly on their mobile devices and “in a jiffy”; and Start.Sure, which plugs the gap for young start-ups who aim to offer tailored protection to their employees.
For more information on Droplet, please visit http://www.droplet.sg