Financial services communications expert Lucian Camp will speak at the ICMIF Biennial Conference taking place in Manchester, UK, this month. Lucian will be the guest speaker in a session on “Tomorrow’s Cooperative and Mutual Leaders”. The session will focus on future trends in customer behaviours and expectations; the image of tomorrow’s cooperative/mutual insurers; new leadership definitions and corporate responsibility. The session will also feature a panel of young managers from ICMIF members.
Lucian has spent over 30 years in creative agencies, initially as a copywriter and then subsequently as a creative director and then agency chairman, before setting up his own one-man consulting business in 2010. Over most of that period he has specialised in working for clients in financial services. He has a great deal of experience in the mutual and co-operative sectors, especially in the UK, having worked for clients including The Co-operative Bank, Nationwide, Royal London, several regional building societies, LV=, Engage Mutual, MGM Advantage, Royal Liver and for a short time the Association of Mutual Insurers.
He writes, speaks and blogs extensively on financial services branding, marketing and communications issues, and acts as a communications adviser to a wide range of organisations.