New health programme from NTUC Income rewards members for holistic approach to leading a healthy lifestyle

Thursday, 26 July 2018

“Orange Health” is a new health and fitness programme developed by ICMIF member NTUC income (Income) in Singapore. The programme is designed to help Income’s members increase their awareness of their wellness holistically. Developed by Income, Orange Health, which is housed in the Income Insurance app, empowers members who are covered by an IncomeShield policy to record their lifestyle in four areas – sleep, steps, diet and workout – and to be rewarded for proactively keeping healthy and active.

A holistic approach to health – even rewarding those who record sufficient sleep

According to the World Health Statistics 2018 report from the World Health Organization, Singapore has one of the best life expectancy rate in the world, with average life expectancy of 82.9 years. However, Singapore has an average healthy life expectancy of 76.2 years, which refers to the number of years a person can expect to live in “full health” without disease and/or injury. For Income these statistics proved that people can do more to live healthily for longer. Income says it believes in a holistic approach to health and hence, has designed Orange Health to be the first health and fitness programme to reward those who ensure sufficient sleep, in addition to keeping to a healthy diet and active lifestyle.

Supporting active and healthy lifestyles

Orange Health encourages users to earn Oh! points in redemption for rewards. To earn Oh! points, users must proactively record their steps and sleep, log their workouts by scanning the QR code at one of Orange Health’s participating fitness centres, check-in at parks, or have a healthy meal at one of Orange Health’s participating food outlets and scan the QR code whilst they are there.

For example, Foodfare, an Orange Health dining partner, offers 24 food courts and coffee shops that are strategically located around Singapore, allowing Orange Health users to conveniently earn Oh! points by choosing a healthier meal when they wish. The ActiveSG gym orgainsation has been specially selected as a fitness partner for its wide network of 18 ActiveSG gyms and 24 swimming complexes island-wide. In addition, Orange Health also encourages users to check-in at public parks when they embark on outdoor activities such as cycling, brisk walking and jogging to keep fit, so as to earn Oh! points.

Mr Marcus Chew, Chief Marketing Officer at Income, said: “We embarked on Orange Health in 2015 to encourage people to take charge of their health as we believe that those who make an effort to be healthy, and to stay healthy, deserve to be rewarded. Today, we have enhanced Orange Health to take a holistic approach towards healthy living. We encourage individuals to have sufficient rest, watch their diet and exercise regularly. By rewarding people for making deliberate choices that positively impact their health, we hope to help our customers establish good lifelong habits.” 

Photo shows: Orange Health user logging their workout at one of the participating fitness outlets to earn points