Strategic InSights: Member engagement strategies for today’s mutual and cooperative insurers

This edition of Strategic InSights considers the nature of member engagement, its economic and strategic rationale, and the challenges of implementing a member engagement programme. It identifies the key questions to be considered while developing a member engagement strategy, presents real-life case studies from ICMIF members, and offers practical frameworks to help organizations assess the effectiveness of their member engagement activities.

Strategic InSights are regular, short papers targeted at ICMIF members’ senior managers, each one tackling a current strategic management issue, identifying key considerations for managers, and including real-life case studies. Longer reports investigate the strategic issues that matter to our sector in greater depth. These reports are only made available to member organizations and their employees.