marketing

Faced with severe economic constraints, a fiercely competitive market, or low consumer awareness, how can cooperative/mutual insurers differentiate themselves effectively from their competitors through messages about the values which underpin their organisation?

This brief paper presents the main approaches used by ICMIF members to communicate their values online; and highlights the...

Voice is ICMIF’s quarterly magazine, containing stories and news embracing the sector as well as in-depth interviews with chief executives.

From this issue:

On October 17, 2011, Tan Suee Chieh announced that NTUC Income was going orange. His aim over the next four years is to lead his staff at Singapore based member, NTUC Income, in an ‘Orange Revolution’. The ...