values based marketing

This week the International Cooperative and Mutual Insurance Federation (ICMIF) launched a first of its kind report Mutual and cooperative values sell: Sharing our experiences, sharing our successes at its Communication Leaders Forum (CLF) in Singapore.

This unique report explores values-based case studies from eight ICMIF member organizations, all of whom are outperforming their...

Mutual and cooperative values sell: Sharing our experiences, sharing our successes is another first of its kind ICMIF report, this time showcasing values-based insurance marketing strategies from around the world. It features contributions from eight member organizations, all of whom are outperforming their national markets.

This report has been produced in response to requests from...

Faced with severe economic constraints, a fiercely competitive market, or low consumer awareness, how can cooperative/mutual insurers differentiate themselves effectively from their competitors through messages about the values which underpin their organisation?

This brief paper presents the main approaches used by ICMIF members to communicate their values online; and highlights the...

During the recent ICMIF Conference Charles Beighton, General Manager Strategy & Marketing, NFU Mutual, gave a presentation on the values based strategies that are fundamental to how NFU Mutual operate.

Key values for NFU Mutual said Charles are trust, prudence, value for money, quality and customer focus. He told delegates, “we are about improving the overall quality of members’...