The mutual advantage

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

Forthcoming episodes

Episode 4, The Co-operators (Canada) - Monday 30 November 2020 (3pm GMT)

How cooperative values are represented and embedded within The Co-operators


  • Ken Kolstad, Vice President, Enterprise Planning and Execution
  • Chad Park, Vice President, Sustainability and Citizenship

Past episodes

Episode 3, PPS (South Africa) - took place 13 October 2020

Making membership more meaningful through mutuality

As a financial services provider that is tailored to graduate professionals, PPS (South Africa) innovates continuously to solve the daily pain-points of its members and provide them with peace of mind. Their ethos of mutuality means that they exist solely for the benefit of their members by paying valid claims and sharing profits, thereby helping members to live the lives they want to live.

In this webinar, two of the team from PPS discuss mechanisms that make membership to this mutual society meaningful, with a focus on i) Profit-Share as a vehicle for creating and protecting the wealth of graduate professionals beyond their working years; ii) the PRO-FiT member engagement platform that will facilitate targeted rewards and value-adds, and harness the power of professionals that contribute to the thought leadership of the community; and iii) product design and claims-centricity as a differentiator in the insurance industry.


  • Shelley Jones, Head of Research and Development: Member Value Proposition, PPS
  • Dawn Ngwenya-Dibakwane, Head of Communications, PPS

Episode 2, IPB Insurance (Ireland) – took place 8 July 2020

A journey of cultural development underpinned by mutual values

ICMIF member IPB Insurance enjoys an advantage as Ireland’s only mutual insurance company. In late 2012, IPB embarked upon a programme of defining and developing their unique workplace culture. This webinar summarises IPB’s journey and demonstrates the advantage mutuality offers in not only being at the core of the work they do, but also their way of working within a culture underpinned by their mutual values.

  • Speaker: Tom Keane, Head of Marketing, Communications & CSE

Episode 1, P&V Group (Belgium) - took place 18 May 2020

Strategic positioning to leverage the mutual advantage

  • Speaker: Sophie Misselyn, Member of Management Committee

For more information about ICMIF webinars or if you would like to watch a recording of any of the "Mutual advantage" webinar series please contact