The mutual advantage: A journey of cultural development underpinned by mutual values

ICMIF member IPB Insurance enjoys an advantage as Ireland’s only mutual insurance company. In late 2012, IPB embarked upon a programme of defining and developing their unique workplace culture. This webinar summarises IPB’s journey and demonstrates the advantage mutuality offers in not only being at the core of the work they do, but also their way of working within a culture underpinned by their mutual values.


  • Tom Keane, Head of Marketing, Communications & CSE

This webinar was episode 2 in the ICMIF webinar series The mutual advantage.

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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This content is only available to ICMIF members.

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