Canadian ICMIF member Assumption Life has revealed record sales and profits for the year 2024, representing the best year in its history. The announcement was made during the company’s annual general meeting, held both in person and online on 28 February 2025.
“These results illustrate our team’s commitment to going above and beyond. By placing people at the heart of our actions, we cultivate strong and lasting engagement. Through the concerted efforts of our people, we have optimised our processes, thereby enhancing our performance and efficiency. We have also enriched the experience by strengthening our attentiveness and proximity—both in the field with our advisors and business partners and online through the transformation of our platform,” said Sébastien Dupuis, President and CEO, Assumption Life.
Additionally, the company reaffirmed its commitment to responsible business practices by renewing its B Corp certification. Assumption Life says this international recognition places the company among the most committed organisations in terms of social and environmental responsibility.
“Our constructive culture has fostered a high level of engagement. This exceptional year is the result of the passion, efforts, and commitment of our people. Their dedication and collaboration are at the heart of our success. We warmly thank them for their valuable contribution,” added Sébastien Dupuis.
Highlights of the 2024 fiscal year
- Total assets: CAD 2.3 billion
- Policyholders’ equity: CAD 197 million
- Solvency ratio: 165%
- AM Best “A- Excellent” Rating: Maintained for the 25th consecutive year
Key achievements
- Record sales: CAD 13.6 million* in individual insurance and CAD 317 million* in investments and retirement
- Transition of the Lia application, Assumption Life’s insurance sales platform, to a fully web-based version
- The biggest product launch in the company’s history
- Launch of 10 new funds
- Third successful cross-Canada tour with advisors
Employee engagement
- Mercer Engagement Survey: Assumption Life ranked in the first national quartile with an engagement rate of 78%, above the Canadian average of 68%
- Recipient of the prestigious “Sapphire Culture Award,” a first for Human Synergistics Canada
- This distinction adds to Assumption Life’s existing five awards, including three Excellence in Corporate Culture awards
Community engagement
- Over 100 organisations and initiatives supported in 2024
- More than 3,000 hours of community volunteer work by Assumption Life employees
