Brand and Marketing Forum

DATE OF NEXT SESSION: Tuesday 7 May 2024 (2pm-3pm BST)

ICMIF is pleased to announced a new initiative to allow ICMIF members to discuss and share practical examples of successful marketing and brand strategy best-practice.

The ICMIF Brand and Marketing Forum will consist of presentations of leading case study examples from ICMIF's global network of mutual and cooperative insurers. These case studies will look at how organisations articulate and communicate their unique difference through marketing campaigns and brand experience. The Forum will also provide a platform for brand and marketing experts to discuss emerging trends, exchange experiences to overcome common challenges, and explores areas that members can collaborate to strengthen the voice of our sector.

The next session in this new series will take place on Tuesday 7 May 2024 (2pm-3pm BST / UK time). The topic for this session will be Marketing mutuality and purpose.

The format for the second session will consist of a case study presented by Ayanda Seboni, Group Executive Mutuality at PPS (South Africa) who will share their journey to create the multi award winning campaign Finding the Forgotten Graduate. With a narrative centred around inclusivity, Finding the Forgotten Graduate is a profound and moving interactive documentary that gives dignity to those marginalised people who were written out of South African history. Ayanda Seboni will also share how the campaign is a social commentary piece which underpins the PPS purpose and mutuality.

The Brand and Marketing Forum is open to all brand, marketing, communications, mutuality and strategy professionals within the ICMIF network that are looking to be inspired, share and broaden their own knowledge, while establishing a global peer network to learn and collaborate with.

Dates for sessions throughout 2024 are now also confirmed (please save the dates in your diaries now):

• 7 May
• 10 July
• 16 October

For more information on the format of these virtual sessions, or for more information on how your organisation can join these upcoming virtual sessions, please contact Vicky Hughes, Vice-President, Membership.