Video presentation
Assumption Life, a mutual life insurance provider based in Canada, has embraced the B Corp certification as a natural extension of its long-standing commitment to purpose, community, and sustainability. As the first life insurer in Canada to achieve B Corp status in 2017, the organisation has since undertaken a rigorous two and a half year journey to recertification, involving extensive internal collaboration and reflection. Rooted in values of trust, accountability and collective impact, Assumption Life’s B Corp journey has reinforced its dedication to people, planet and profit, using the certification not only as a benchmark for continuous improvement, but as a tool to inspire employee engagement, enhance brand trust, and future proof its operations for generations to come.
Founded in 1903 by Acadian immigrants in Massachusetts, USA, Assumption Life (Canada) was established with the goal of supporting future generations. That spirit of intergenerational responsibility remains embedded in the organisation’s DNA today. The company believes in doing business not just for financial gain, but to leave a lasting, positive mark on society…
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