Case study
FMG, New Zealand’s leading rural mutual insurer, has built its reputation on transparency, resilience, and community support. When Cyclone Gabrielle struck in 2023, the organisation’s member-first model was tested under unprecedented pressure, prompting a communications response that prioritised honesty, empathy, and vulnerable clients.
When Cyclone Gabrielle struck in 2023, FMG’s response was shaped by its values of belonging, knowledge and relationships, demonstrating how mutuality can drive resilience in times of crisis…
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