Member-owned Danish insurer GF Forsikring has announced that its 400,000 private and business members will face no extraordinary price increases in 2026, marking the fourth consecutive year in which the organisation has held prices steady despite wider market pressures. The company also confirmed that its total profit sharing with members will exceed DKK 185 million next year.

As one of Denmark’s largest mutual insurers and a long-standing ICMIF member, GF Forsikring continues to differentiate itself in a market characterised by rising claims costs and inflation. The organisation attributes its ability to prioritise stability, transparency and value for its members to its mutual structure.

“At GF Forsikring, we are fighting to earn the trust of consumers, and here we cannot avoid the fact that trust in prices is important to Danes. As a member-owned company, we will do everything to ensure stability and financial security in a troubled world – and we underline this with today’s announcement. It is now the fourth year in a row that we are entering a new year without extraordinary price increases. At the same time, we are increasing our profit sharing to more than DKK 185 million in 2026,” said Mark Palmberg, CEO of GF Forsikring.

Explaining the basis for the decision, Palmberg added: “We navigate in the same market as others – it is the same cars, the same houses and the same people we insure. When we set prices, it is fundamentally about controlling the risk, and we can see that we have been good at getting it right over the past many years.”

Despite facing the same upward pressure on claims costs as other insurers, GF Forsikring says this has not justified raising prices beyond the normal index adjustment.

“We are not set up to make a lot of money for shareholders. Our strategic target is a combined ratio of 96, which means that despite a year of many and costly claims, we will only adjust prices with the regular index adjustment in 2026,” Palmberg continued.

Members will receive profit sharing in the form of a percentage discount applied directly to their insurance premiums throughout the year. Car insurance policies will see an average reduction of 8.8% (compared with 9.3% in the previous year), while private and business insurance products will receive a 1% reduction.

Palmberg also highlighted the role of prevention as a driver of stable pricing, saying: “Unlike many other factors in the world, we can actually influence the profit sharing together with our members and thus continue to stable prices. The key word is damage prevention, because the fewer claims during the year, the greater the profit for everyone. We maintain that transparency.”

Founded in 1967, GF Forsikring has grown significantly in recent years and continues to operate according to its original mutual principles: delivering strong coverage at the lowest possible prices through a structure owned jointly by 30 local insurance clubs and the GF Foundation.

Photo shows: GF Forsikring’s new headquarters, GF Huset (GF House).