Dutch ICMIF member Achmea has today announced it will offer online insurance in Spain and Romania. In Spain, Achmea will operate under the brand name InShared and in Romania under the brand name Anytime, which is the platform of the Greek subsidiary Interamerican.

Achmea says the direct-digital model, in which insurance is offered exclusively online, has already proven its worth for the company in the Netherlands, Greece and Cyprus. Moreover, Achmea has been active in Germany with InShared for several years now.

Robert Otto, member of the Executive Board of Achmea and also one of ICMIF’s Board Members said: “These online non-life platforms can be used in other markets. Thanks to our many years of experience with the online direct customer model in various markets, we are well placed to introduce this approach in new countries. In Spain and Romania, we are initially focusing on offering car insurance.”

Growth markets

Achmea believes Romania is a growth market full of potential, especially since few digital players are active. There is also a believe that Spain will offer Achmea new opportunities thanks to the large insurance market and rapid digitalisation. With a population of 48 million, Achmea believes Spain is an ideal market for its digital products. In Spain, the first customers are already using the digital insurance services, while the launch in Romania is planned for mid-2025.

International growth strategy

Achmea says its expansion plan fits in seamlessly with its international growth strategy and strengthening its position in Europe. Achmea has subsidiaries in Greece, Turkey, Slovakia, Australia and is active in the German market with InShared. In total, about 4,000 of the 18,000 Achmea colleagues work outside the Netherlands. In recent years, Achmea has shown strong growth in premium volume in the international segment and the ambition is to continue this trend. “Among other things, by rolling out our online non-life platforms to other markets,” said Robert Otto.