Amana Takaful Insurance successful rebranding emphasises its purpose: To Every Sri Lankan as One

18 February 2021

Amana Takaful rebrand Feb 2021

ICMIF member Amana Takaful Insurance (Sri Lanka), has recently successfully refreshed its brand identity with a fresh logo and a lively brand message that emphasises its time-tested mission and purpose of providing service to all Sri Lankans.

Fuelled by the notion that Amana Takaful, unlike conventional insurance, is a win-win for both the insurer and the insured, this refreshed identity opens profitable opportunities for all Sri Lankans. Thus, Amana Takaful Insurance’s refreshed message of “To Every Sri Lankan as One” is not only timely, but also very relevant to today’s societal context.

Chairman of Amana Takaful PLC, Osman Kassim, elaborated on the company’s new outlook: “Amana Takaful Insurance started 22 years ago with a capital of LKR 30 million. With some key strategic changes in our approach, we have now moved into the mainstream. “To Every Sri Lankan as One” essentially means we stand with all Sri Lankans. When something is inherently fair and good, people eventually realise it and come to it.”

Chairman Kassim added: “‘Takaful’ means ‘to protect one another’. Customers of Amana Takaful have the opportunity of inheriting a portion of the insurance fund surplus, furthering Amana Takaful’s customer orientation towards every Sri Lankan, as one. Amana Takaful also adheres to ethics of the insurance industry practised for the last 250 years and believes they are essential and not negotiable. With the integration of insurance best practices, Amana Takaful has always been on a par with the rest of the industry, if not better!”

Amana Takaful Insurance says it holds people-friendly ethical practices close to its heart and is the only premier fully-fledged Takaful insurance company in Sri Lanka. Amana Takaful offers a complete range of life and general insurance solutions as well as tailor-made health insurance policies to suit the overall health needs of the diverse segments of the Sri Lankan society.

All in all, Amana Takaful says it stands for protecting its customers in an ethical and people-friendly business model.

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