Beneva concludes unprecedented employee consultation exercise to develop its next strategic vision

14 September 2023


This week, Canadian ICMIF member Beneva concluded an unprecedented exercise, a consultation of all its 5,400 employees, the results of which will be used to develop the strategic orientations of the company, which in less than three years has become one of the leaders in the insurance market in Québec and Canada.

To bring its “Great Consultation” full circle, Beneva brought together over 500 employees designated by their peers to act as spokespersons at the Lévis Convention Centre. Between June and the end of August, Beneva held no fewer than 500 workshops, during which 4,500 responses and proposals were collected. At the end of this day, priority actions will be identified and included in the organisation’s strategic plan.

“Every employee is aware of the challenges facing Beneva, and has a say in them. Since day one of our young history, we have chosen to involve all members of our teams, intensifying dialogue to discuss issues specific to their sector of activity. It is thanks to the commitment of our people that we have become Beneva,” says Jean-François Chalifoux (pictured, on stage at the opening of the “Great Consultation”), President and CEO of Beneva.

In a constantly evolving and highly competitive market, Beneva relies on the participation and expertise of its employees to achieve its ambition of offering the best insurance experience in the country, based on unrivalled unparallelled simplicity. To achieve this, Beneva relies on fast, one-stop online access, a customer journey, easy-to-understand information and increased use of artificial intelligence (AI), without neglecting the human aspect that characterises Canada’s largest mutual insurance company.

At the dawn of a new cycle following the conclusion of the coming together merger between La Capitale and SSQ Assurance, the strategies deployed based on the results of the “Great Consultation” will enable Beneva to stand out from the crowd, ensuring growth and competitiveness for years to come.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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