Last month, Canadian ICMIF member Beneva marked National Philanthropy Day (15 November) with the announcement that it is investing an additional CAD 1.5 million in support of its corporate cause: anxiety prevention. This financial support will enable the charitable organisations Beneva champions to create and implement projects that will make it easier for Canadians to get treatment for anxiety.
Most recently, Beneva says it partnered with the Université de Montréal on a research project called Beneva Fund – AI-Guided Digital Exposure Therapy, which aims to develop a new treatment for anxiety.
“Our work with the Université de Montréal is a major milestone in the offering of innovative mental health solutions. Our commitment to the community allows us to build sustainable relationships with local charities. We are proud to contribute to the implementation of solutions to prevent anxiety, one concrete step at a time,” said Martin Robert, Executive Vice-President and Leader of Talent, Culture and Communication at Beneva.
New projects for a strong social impact
In an effort to support its corporate cause of preventing anxiety, Beneva expressed its pleasure in helping fund the following initiatives:
- The University of Montreal Hospital Centre Foundation’s palliative care pet therapy programme, which was able to double the available service hours for patients and their families.
- The Véro & Louis Foundation’s Anxiety Project, which develops tools and training on anxiety for the Véro & Louis Home staff, residents and their families.
- York University’s Anxiety Research Fund, powered by Beneva, which finances new research projects and provides access to psychotherapy to low-income students.
- Relief, an organisation that provides services and support from self-management professionals to assist individuals with anxiety, depression or bipolarity, and their loved ones.
- FitSpirit’s Well-being Programme, powered by Beneva, allowing for new videos, a special podcast series and practical online tools for parents to help their teenage girls better manage stress and anxiety.
Beneva made anxiety prevention its corporate cause in 2022. Still today, the company says its social actions on a national level tie into the need to invest in specific organisations in Canada that implement structuring initiatives and foster long-term relationships with partners.
