Groupe IMA enlists hydrogen-powered taxis from Hype to offer customers a zero emission mobility solution in case of breakdown or accident

13 March 2023

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French ICMIF member, Groupe IMA, is pursuing its policy of developing responsible automotive assistance by encouraging the use of zero-emission vehicles as part of its assistance services for its members. Groupe IMA is a leading organisation in terms of electric vehicle assistance in France.

Groupe IMA has just signed a partnership with the largest fleet of hydrogen-powered taxis, Hype, in order to offer its customers a “zero emission” mobility solution in case of breakdown or accident.

After having already trained more than 70% of its network of tow truck drivers to work on electric vehicles, and also having formed alliances with mobile or home electric recharging operators, the Groupe IMA is strengthening its commitment to sustainable mobility by making the commitment to use the fleet of hydrogen taxis operated by Hype for more than seven years to come.

Meeting the challenges of clean assistance

In concrete terms, the policyholders of an IMA car assistance service will have access to a hydrogen mobility solution that is safe, silent and carbon-free, at the same price as a traditional thermal or hybrid taxi. This service is initially being deployed in the Paris region, but is expected to be extended to other regions. Groupe IMA says it wants to extend its “zero emission offer” to all French cities, starting with low emission zones (ZFE), and then to other countries where Hype already has offices. Thanks to its scalable model, Hype also plans to continue exporting its platform to 15 other locations around the world by the end of 2025.

Groupe IMA says this collaboration is in line with its policy of developing responsible automobile assistance, which began with the use of zero-emission vehicles in assistance operations. This idea was confirmed by David Pino, President of the Group, who said that “this partnership is fully in line with our ecomobility strategy aimed at promoting low-carbon vehicle assistance solutions, particularly in all metropolitan areas. Consequently, by mobilising the players in the sustainable mobility ecosystem, of which Hype is one of the leaders, the IMA Group has acquired additional leverage to meet the challenges of responsible assistance and our requirement for quality of service.”

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