French ICMIF member MAIF has expanded its collaboration with Zelros, an artificial intelligence (AI) solution specialising in customer relations as part of a continuous effort to improve the effectiveness of advisors and the satisfaction of its members. The two companies say the aim of this partnership is to explore all the possibilities offered by AI in order to simplify the process for MAIF’s advisors; to improve the quality of advice given to its members; and to anchor MAIF’s position as an actor of an ethical and progressive AI at the service of the relationship with its members.

Christine Mathé-Cathala, Deputy General Manager of MAIF in charge of Member Relations said: “The various experiments have confirmed our interest in using artificial intelligence to support our advisors and managers. This gain offered by specialised assistants allows us to be even more dedicated to the personalised support of our members, in their life projects as well as during a claim. With this large-scale deployment, MAIF is taking a further step towards being ever more attentive to the experience of its members.”

Innovation, tested and approved!

Partners since 2017, MAIF and Zelros are now extending their collaboration to take advantage of all the possibilities offered by intelligent assistance. The tool in its full version, tested by a panel of advisors in 2021, allows it to suggest tailor-made advice and personalised products. One of the first use cases implemented by this tool was for electric vehicle insurance.

This partnership has demonstrated the importance of helping advisors deliver more personalised recommendations to members, adapted to their needs in life. The tool has already been deployed to all employees within the MAIF sales network.

Damien Philippon, COO and Co-Founder of Zelros said: “We are fortunate to have built the first versions of our recommendation engine with the MAIF teams. We have been guided by the No. 1 in Customer Relations in France for the 18th consecutive year. These five years of collaboration have truly forged our vision and our ambition: to help the insurance industry better protect their customers in an increasingly risky world. We are proud to continue this collaboration in the form of this partnership, which will enable us to innovate even more strongly and further for the benefit of all MAIF’s members.”