Royal London lends a helping hand to wellbeing

19 January 2022

Using eHealth and telemedicine services at home. Couple of senior patients sitting on couch with laptop computer, having video call with online doctor and getting professional medical consultation

ICMIF member Royal London (UK) has enhanced its Helping Hand service to include health and wellbeing support for new customers, including online access to hand-picked early care medical services.

New customers who purchase a Royal London Menu Plan will be invited to complete an online health assessment, which will provide them with a personalised health report, including tips and recommendations. They will also have full access to wellbeing services including:

HealthHero: 24/7 access to virtual GP consultations by experienced, NHS doctors. Which is helpful for those who are struggling to see their regular GP.

Thrive: Mental Wellbeing: an NHS approved app which provides personalised recommendations to help prevent, detect and self-manage mental health conditions, such as stress and anxiety. Thrive has a range of techniques to help build resilience and improve overall mental wellbeing.

PAI (Personal Activity Intelligence): An online tool which works with a wearable device (Fitbit, Apple Watch or Amazfit), to measure the heart health impact of all activity. PAI provides ongoing, tailored guidance on how to improve heart heath.

TrackActiveMe: Created by physiotherapists, this app can help diagnose a musculoskeletal problem and gives access to physiotherapy advice and personalised exercises to support recovery from a wide range of injuries and conditions. Customers can also access a library of exercises for the home or workplace.

New and existing Menu Plan customers can still make the most of the existing benefits of Helping Hand to help with recovery from a serious illness, injury or bereavement. The existing benefits include tailored and personal support from a dedicated nurse, access to relevant literature, and help in organising additional services such as therapies, counselling or a second medical opinion.

Christina Rigby, Product Owner at Royal London, said: “It’s been a difficult couple of years and there’s no doubt that most of us have seen some impact on our mental and physical wellbeing. That’s why we’re lending a helping hand to our customers’ health and wellbeing with our new support services. Our range of hand-picked early care medical services can offer the help and advice needed to stay fit and healthy and help stop small health issues becoming a big problem.”

Helping Hand is available to all Royal London customers with a Menu Plan bought through an adviser, and can be used to support customers day-to-day, not just at claim. The new wellbeing support services will be available soon to customers with an existing Menu Plan.


For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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