“With its clear and courageous position against racism, hatred and verbal violence as well as its commitment in times of crisis, (ICMIF Member) R+V Versicherung proves its brand promise in a contemporary, tangible and credible way,” said the jury of the German Brand Awards competition, explaining its choice of R+V as winner of the award “Corporate Brand of the Year”. The jury affirmed its belief that R+V makes visible in its brand communication what has always been anchored in the company’s roots. It is a holistically understood and consistently implemented market brand presence, which places the topic of “taking responsibility” in a larger social context and gives the R+V brand relevance and a real unique selling point.
In addition, the jury honoured R+V with a gold award in the disciplines “Dialogue & CRM” and “360° Campaign”. The insurer also received awards in the categories “Excellent Brands – Insurance” and “Point of Sale”.
“The award as ‘Corporate Brand of the Year’ and the other awards make us very proud. It shows that after our brand relaunch in 2020, we have successfully anchored our ‘You are not alone’ approach in the company over the past two years and have rigorously continued it through other relevant marketing disciplines. In today’s world, our values – cohesion, genuine cooperation and responsibility for society, instead of pure profit maximisation – are more important than ever,” says Anja Stolz, Head of Marketing at R+V.
Stolz continued, “Our goal is to communicate our basic cooperative idea ‘What one person can’t do alone, many can do’, as our founding father Friedrich Wilhelm Raiffeisen put it, in a modern way. And, for our customers, to make employees and business partners accessible across all important contact points. Our promise ‘You are not alone’ is therefore not just a claim, but an inner focus and an obligation for everyone in R+V.”
In September 2021, R+V received the prestigious Marken Award 2021 brand award for the best brand relaunch in 2021 for its “You are not alone” campaign.
The German Brand Awards are one of the most important branding awards in Germany. It is a competition organised by the German Brand Institute, which was founded by the German Design Council and GMK brand consulting. The prestigious awards recognise actors who stand out for their exemplary brand management, sustainable campaigns and extraordinary marketing projects. The jury is made up of independent, interdisciplinary experts from business, science, consulting, services and agencies. The German Brand Awards have been presented annually since 2016.