Unipol offers its 10 million customers healthcare cover against Covid-19

7 December 2020


In a year that has been profoundly affected by the pandemic and as everyone is still involved in fighting the virus, ICMIF member Unipol (Italy) has decided to make a further contribution to support its 10 million customers, offering free UniSalute healthcare cover to deal with the possible consequences of Covid-19.

This significant undertaking is called #UniSalutePerTe and tangibly demonstrates the wish of the Unipol Group and its subsidiary UnipolSai to continuously support their customers. #UniSalutePerTe can be activated using the UnipolSai APP, and offers specific healthcare cover for Covid-19 at no additional cost which includes:

  • Medical teleconsultation available 24/7 and video consultations with specialist doctors;
  • EUR 100 per day in compensation for admission to hospital of up to 14 days;
  • EUR 2,000 in compensation after coming out from intensive care hospitalisation.

This initiative was designed especially for millions of people and accompanies other significant initiatives launched by UnipolSai and the Unipol Group in 2020 to support all their stakeholders such as the #UnMesePerTe campaign that returns one month’s worth of their vehicle liability insurance to customers. A tangible way of expressing the willingness to take care of those who place their trust in UnipolSai.

A new wide-ranging multimedia advertising campaign has been designed to roll out on television, radio, the press and the Internet from 28 November to last for over a month. The advertising campaign was devised by the BAM agency and is narrated by Alessandro Gassmann. It will feature a significant television schedule of 30-second ads on all the main national networks, in addition to the digital, radio and press channels using an integrated creative approach on the various mediums. The new add can be viewed at the following link.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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