How cooperative values are represented and embedded within The Co-operators

The Co-operators is a leading Canadian-owned cooperative providing multi-line insurance and financial services. For over 70 years, it has been a business based on shared values and guided by its cooperative principles. The need for profitability is balanced with meeting the unmet needs of its members; having an impact to strengthen local communities; and building a sustainable and more prosperous society. Pursuing profit to benefit the people and communities it serves and taking a long-term view of business decisions makes The Co-operators fundamentally different from many other insurance companies.

In this webinar, hear how maintaining its cooperative identity is core to The Co-operator’s strategy and how this identity is actively represented within the organisation’s culture. The webinar specifically looks at how its unique value proposition enables The Co-operators to focus on areas that its competitors are not able to or are less likely to pursue; how it demonstrates its cooperative values through communication and interactions with members and clients; and how it differentiates itself both externally and internally by embedding sustainability throughout the organisation.

The mutual advantage: Episode 4, The Co-operators (Canada)


  • Ken Kolstad, Vice President, Enterprise Planning and Execution
  • Chad Park, Vice President, Sustainability and Citizenship

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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