Putting a purpose-driven strategy into practice

Royal London is the largest mutual life and pensions provider in the UK. The value of mutuality has become increasingly important for Royal London as the number of mutuals in the sector has contracted over recent years. In 2020, the company undertook a review of its purpose and strategy and concluded this towards the turn of the year.

The focus this year moved on to putting that into practice, both in terms of supporting its customers in a variety of ways as the world emerges from the pandemic and embedding a solid strategy for Royal London to play its part in tackling climate change.

This webinar covers the key elements of this journey and how mutuality has played a significant role in Royal London’s decision-making.

The mutual advantage: Episode 7, Royal London (UK)


  • Jamie Jenkins, Director of Policy & External Affairs
  • Nadia Al Yafai, Head of Mutuality and Social Impact

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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