Reimagining motor insurance the mutual way

In 2020, Danish ICMIF member LB Group launched a number of new features and innovations in its motor insurance offering. These included an on-demand insurance policy covering all types of car share schemes and rentals; discounted insurance cover for climate-friendly cars; and a new telematics driving app that aims to prevent traffic accidents.

LB’s purpose is that, together with its members, they “will make insurance redundant”. This webinar looks at how LB’s prevention-based strategy is reimagining how it provides mobility and motor insurance for its policyholders, responding to the changing needs and preferences of its members whilst helping to contribute to a cleaner and safer society.


  • Dr Robert Kielerstajn, Co-head of lbeta Innovation Hub, LB Forsikring (Denmark)

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