Video presentation
Brand and Marketing Forum
Formed through the merger of La Capitale and SSQ Insurance in July 2020, Beneva is the largest insurance mutual in Canada, serving more than 3.5 million members and customers with CAD 25 billion in assets. Its purpose, centred on supporting people throughout their lives, underpins its approach to branding and marketing.
The presentation explores how Beneva has built and sustained brand momentum since its creation, using its merger of equals as the foundation for its approach to brand building, cultural alignment and integrated marketing over the past five years.
The session emphasises the role of authentic storytelling in strengthening brand awareness and trust within a highly competitive insurance market. The presentation explains how Beneva has adopted a people‑focused approach, ensuring that marketing activity reflects mutual values and speaks directly to members’ lived experiences. This approach was positioned not only as a brand‑building exercise, but also as a way of supporting wider business objectives.
The session also highlights the launch of a new, fully integrated..
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