LV=, a long-established UK mutual life and pensions insurer, has embedded diversity, equity, inclusion and wellbeing (DEIW) at the heart of its culture through a comprehensive, colleague-led strategy. With strong leadership backing, inclusive policies, and five active employee networks, the organisation has fostered a workplace where individuals feel seen, heard and valued. Initiatives such as blind recruitment, mental health training, and inclusive storytelling have led to measurable improvements in engagement, retention, and representation. Looking ahead, LV= is prioritising social mobility, reinforcing its commitment to creating a truly inclusive and equitable environment for all.

LV= has a proud heritage dating back to 1843. With a mission centred on helping members and customers build financially secure futures, whether safeguarding income during their working lives or optimising it in retirement, the organisation has long prioritised values-led service…