Case study

FMG – Awareness raising to help prevent suffering and deaths from skin cancer (New Zealand)

Last update: 18 May 2021

Key facts

FMG was created by farmers, for farmers and has been supporting rural New Zealand for over 115 years. FMG is New Zealand’s leading rural insurer with offices right across the country. FMG understands rural risks better than most and prides itself on offering specialist advice, products and support for rural New Zealand.

Context

FMG is partnering with Melanoma New Zealand to help prevent avoidable suffering and deaths from melanoma.

FMG is partnering with Melanoma New Zealand to help prevent avoidable suffering and deaths from melanoma. New Zealand has the highest incidence rate of melanoma in the world where more than 4000 are diagnosed with melanoma and aproximately 300 people will die each year, more deaths than from road traffic accidents. Melanoma New Zealand CEO, Andrea Newland says heightening the awareness in New Zealand’s rural communities of how to protect your skin when outdoors, and the importance of having a regular skin checks, will save lives. The team at FMG will be helping to share Melanoma New Zealand’s key prevention and early detection messages, education, and advice through its connections into rural communities. This includes at events like regional field days, A&P shows, and at the National Fieldays. At the FMG National Fieldays site people can see the amount of sun damage to their skin with a UV camera and collect a record card to take to Melanoma New Zealand’s site for a free spot check.

Mechanisms: Awareness & Advice
Hazards: Environmental

Scroll to Top