Case study

LB Forsikring – Knowledge Centre for Prevention (Denmark)

Last update: 26 March 2021

Key facts

A brand-new knowledge centre will help ICMIF member LB Forsikring, Denmark’s largest member-owned insurance community, fi+M20nd solutions that can help the company’s more than 400,000 members prevent injuries, damages or loss before they happen.


The Knowledge Centre for Prevention is the name of LB Forsikring’s new initiative that will help the mutual insurer towards its strategic goal of “making insurance redundant”, among other things by a shift from insurance and risk protection to prevention.

Over the next five years alone, LB Forsikring expects to spend around a quarter of a billion kroner on measures that will help the company’s members reduce or completely prevent damages such as water damage (ie flood) or traffic damage (accidents). The new Knowledge Centre for Prevention will create and document new knowledge on prevention. The collating of this knowledge, to a large extent, will happen thanks to collaboration with other partners including DTU – Technical University of Denmark.

The new knowledge centre has just started its first knowledge creation project, which is helping DTU to acquire knowledge and data on perceived risk and attitudes to the need to reduce the risk of flooding through investment in climate adaptation. DTU says it looks forward to being able to share in the knowledge that LB Forsikring’s members possess. “The idea of the project is to understand how people perceive the information they receive about the risk of floods and rising water due to storms or heavy rainfall. How does the information on risk affect their willingness to take action? The goal, of course, is to get people to take precautions so that we get fewer floods in the long run, but in the first instance, we examine people’s risk appetite based on the information they receive. Here, it has great value to have a large target group that is distributed throughout the country, and LB Forsikring has this,” says Professor of Climate and Economics Kirsten Halsnæs from DTU.”

Mechanisms: Awareness & Advice, Modelling & Data
Hazards: Flood, Road Traffic Accident

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