Publication

Strategic InSights: Member engagement strategies for today’s mutual and cooperative insurers

This edition of Strategic InSights considers the nature of member engagement, its economic and strategic rationale, and the challenges of implementing a member engagement programme. It identifies the key questions to be considered while developing a member engagement strategy, presents real-life case studies from ICMIF members, and offers practical frameworks to help organisations assess the effectiveness of their member engagement activities.

More information

If you would like more information on the topic or case studies presented above, please contact us. We are here to make tailored introductions to your fellow ICMIF members and we can also share other member-only resources with you based on your specific challenges and interests.

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