American Agricultural Insurance Company announces new logo and branding

2 September 2020


American Agricultural Insurance Company, a global provider of reinsurance services and one of ICMIF’s North American member organisation, has announced a rebrand aimed at aligning the company’s image with its current mission, vision, and role in the marketplace.

The company will now refer to itself as AmericanAg™, a name that honours its roots as a reinsurance provider for the Farm Bureau® insurance companies many of which are mutual companies, while its new tagline – “Reinsuring your world” – points to its growing presence in the broader domestic and international reinsurance marketplace.

Janet Katz, Executive Vice President and CEO of AmericanAg™, said, “By refreshing our brand image, we’re providing clarity on who we are and what we do – which is create value for clients around the world through long-term relationships, innovative reinsurance solutions, and exceptional service.”

The company’s new logo is meant to embody its innovative approach to reinsurance. The medium-weight typeface suggests both stability and nimbleness, and the two circular layers of dots hint at a globe while creating feelings of radiating energy and a bright tomorrow.

“Our new brand is fresh and modern,” said Katherine Aguirre, Director of Marketing. “It represents who we are today and also positions AmericanAg™ for the future.”

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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