Co-op Insurance to offer home insurance through Amazon Insurance Store to millions of UK customers

2 November 2022


At the end of last month, Co-op Insurance, one of UK’s leading provider of home insurance, announced that it will be one of the first three participating insurers for the new Amazon Insurance Store. By the end of the year, customers will be able to purchase Co-op Insurance policies on alongside products they may need for their home like gadgets, electrical items, books and household items.

During its launch, Amazon announced that the Amazon Insurance Store will provide “…a new, simple, and convenient way for UK customers to shop for home insurance”. The store offers an improved shopping experience for home insurance with like-for-like quote comparisons that customers can trust, a streamlined and simple quote questionnaire, and a checkout experience integrated with

Charles Offord, Managing Director, Co-op Insurance, said: “We’re committed to ensuring that our customers and members have access to home insurance that is fairly priced and offers total peace of mind, no matter where they chose to shop.

“We’re incredibly excited to be one of the first participating insurers for the Amazon Insurance Store. Our market-leading products will soon be available to more people than ever before, ensuring customers across the UK can enjoy unrivalled levels of cover.

“The way people are buying insurance is evolving and we want customers to feel empowered to purchase our products on the channel of their choice and in a way that suits them best.”

Co-op was one of just three insurance that Amazon has partnered with for this initial launch: alongside LV= General Insurance and Ageas UK. Amazon says that “…each company has been carefully selected using a number of customer-focused criteria, including reasonable time frames for claims handling and resolution, and delivering on Amazon’s high-bar for customer service”. Amazon says it will add more insurers to the Amazon Insurance Store early next year, giving customers even more selection.

Co-op Insurance is part of ICMIF member The Co-operative Group (Co-op), one of the world’s largest consumer cooperatives with interests across insurance, food, funerals and legal services. Owned by millions of UK consumers, and employing over 60,000 people, the Co-op has an annual turnover of over GBP 11 billion and is a recognised leader for its social goals and community-led programmes.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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