How digital is complementing a 117-year-old relationship-based rural insurer

FMG was formed by farmers for farmers in 1905 to provide a better deal for rural New Zealand. Over the past 117 years, FMG has grown into New Zealand’s largest rural insurer, providing advice and insurance to clients across rural and provincial New Zealand. FMG is a direct insurer that provides advice and insurance solutions through employees who live in local communities and who will walk the farm with our clients to assess and understand the risk. These mobile employees are supported by centralised service teams who provide outstanding day-to-day sales, service or claims outcomes for clients.

Augmenting these mobile and phone-based channels has been the introduction of FMG Connect. This online platform has started with a strategic focus of servicing existing clients, allowing them to view, manage, pay and claim on their insurance policies. In this webinar, Glenn Croasdale and Nick Bennetts discuss how FMG Connect delivers Choice, Convenience and Control for clients and how FMG’s channels work together to deliver a more efficient, client-centric organisation with a current Net Promoter Score of more than 60%.

The digital mutual: Episode 13, FMG (New Zealand)

In this series of regular webinars, various ICMIF members from around the world will showcase their digital strategy and journey in the pursuit of digital transformation. In these case studies, learn how leading mutual/cooperative insurers are harnessing the power of technologies to digitise their business and integrate digitalisation and innovation into their overall strategy, whilst maintaining their unique value proposition and member-driven focus. Hear examples of new technological capabilities, digital innovations and strategic partnerships in the digital ecosystem as they look to transform their business models and organisational culture to adapt for the increasingly digitalised world.


  • Glenn Croasdale, Chief Client Officer
  • Nick Bennetts, Business Information Services Strategy Manager


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