Gore Mutual donates CAD 150,000 to Canadian Red Cross to support those affected by BC floods

2 December 2021

Gore mutual BC Floods

As the extreme flooding continues to affect British Columbia in Canada, ICMIF member Gore Mutual Insurance Company (Gore Mutual) has announced that it is donating CAD 150,000 to the Canadian Red Cross to support disaster relief efforts in the province. The funds will go towards the Canadian Red Cross’ British Columbia Floods and Extreme Weather Appeal and enable the Red Cross to carry out relief, recovery, resiliency and risk reduction activities in impacted regions.

“We recognise that it has not been an easy year for residents throughout British Columbia with the catastrophes. While we have been working to support hundreds of customers affected by the wildfires and floods, we feel that it’s our moral imperative to help on a larger scale,” says Andy Taylor, Chief Executive Officer. “We hope this donation will further support the Canadian Red Cross’ efforts to aid residents in immediate need of essentials in wake of this disaster and help communities as they rebuild.”

“The Canadian Red Cross is grateful for the generous contribution from Gore Mutual in support of people impacted by the floods and extreme weather in British Columbia,” says Melanie Soler, Vice-President of Emergency Management for the Canadian Red Cross. “Funds will be used to help address the immediate needs people have as a result of this disaster, as well as support along their road to recovery.”

This donation to the Canadian Red Cross is in addition to the CAD 150,000 that will be donated to Canadian charities by the Gore Mutual Foundation as part of the company’s GivingTuesday campaign, originally announced on 17 November 2021.

On Tuesday 30 November, Gore Mutual Insurance Company (Gore Mutual) joined millions across Canada and around the world to make a difference as part of GivingTuesday. This year, Gore Mutual will donate CAD 150,000 to charities across Canada.

For its 2021 GivingTuesday campaign, Gore Mutual will leverage its social media channels to encourage its national network of insurance brokers, customers and everyone across Canada to nominate their favourite charities to receive one of fifteen CAD 10,000 grants.

“Throughout 2021, many Canadian communities, citizens and charities continued to face uncertainties. With this, Gore Mutual wanted to significantly increase its giving to help more charities,” says Andy Taylor.

Gore Mutual accepted GivingTuesday nominations until 30 November. Following that, all Gore Mutual employees had the opportunity to cast a vote to select the fifteen charities that will receive CAD 10,000 GivingTuesday donations. As part of ‘Thank you Thursday’ on 2 December 2021, Gore Mutual will officially announce the charity recipients through its social media channels.

Notes Taylor, “As a modern mutual company, Gore Mutual is committed to building thriving communities free of poverty and social inequality. It’s in our DNA and GivingTuesday is another opportunity for us to spread good across the communities we live and work in.”

“It is inspiring to see companies like Gore Mutual step up and engage Canadians on this important day,” says Marina Glogovac, Chief Executive Officer of CanadaHelps, the organisation that co-founded the GivingTuesday Canada movement. “As we slowly move toward post-pandemic life, many charities across Canada have been severely challenged and this commitment will support recovery efforts.”

Originally founded in the United States in 2012 and brought to Canada in 2013, GivingTuesday is a global generosity movement that now takes place in over 150 countries and encourages people and organisations to help transform their communities by giving back.

Speaking about the two initiatives, Taylor concluded: “As a modern mutual, whether it’s through Gore Mutual or the Gore Mutual Foundation, embedded in the foundations of our identity and everything we do will be purpose and social good. Giving is in our DNA and we have a long history of stepping to the plate in times of adversity and national emergency.”

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