New Zealand-based ICMIF member MAS – Medical Assurance Society has entered into a new three-year partnership with OMNIMax to develop a custom advice solution designed to support advisers and enhance the delivery of member services.

The agreement will be delivered in two stages, beginning with the development of a bespoke investment and KiwiSaver advice solution using OMNIMax’s existing framework. The platform will be tailored to align with MAS’s advice processes and integrated with internal systems via API connections. Stage one is expected to be delivered in late 2026.

Greg Hansen, General Manager at OMNIMax, said the partnership represented an exciting opportunity to work with a member-focused organisation: “MAS is a well-established organisation with a strong focus on supporting its Members, and we are excited to be working with them. The solution we’re building will support how their advisers work, streamlining their day-to-day processes and improving overall efficiency.”

The second phase of the partnership will extend the solution to include insurance advice, enabling MAS advisers to manage investment, KiwiSaver and insurance advice through a single platform.

Matt Harvey, Chief Distribution and Marketing Officer at MAS, described the partnership as an important milestone within the organisation’s wider transformation programme, saying: “OMNIMax represents a critical step forward in how we deliver advice at MAS. It sits at the heart of our broader Advice at MAS initiative, within our wider transformation programme, helping us embed our advice standards directly into how advice is delivered, documented, and governed.”

He added that the platform would work alongside MAS’s advice framework and governance processes to improve quality, consistency and confidence across the business.

“OMNIMax enables more consistent, high-quality advice experiences for our Members, while giving our advisers the structure and support they need to focus on what matters most – meaningful conversations and trusted relationships.”

“This is not about technology for its own sake. It is about building a scalable advice model that strengthens oversight and confidence across the business, supports our growth, and ultimately protects the trust our Members place in us every day,” he concluded.