Red River Mutual’s community support campaign recognised for commitment to mutuality in annual NAMIC awards

1 July 2022


This week, Canadian ICMIF member Red River Mutual was awarded the Award in Innovation: Best In Category – Mutuality from the National Association of Mutual Insurance Companies (NAMIC) during its 9th Annual Award in Innovation.

NAMIC’s Award in Innovation recognises mutual insurers in the USA and Canada that exemplify the vision and entrepreneurialism it takes to stay relevant in changing times. Best In Category – Mutuality, is awarded to organisations that have the most impact on perpetuating mutuality.

For Red River Mutual’s submission, the Manitoba-based mutual highlighted its Spruce up your Story community support campaign, which embodies the spirit of the Award in Innovation by connecting with its local communities and helping make a positive impact in the lives of people who live there.

Commenting on receiving this award, Red River Mutual posted “We’re honored to be recognized and are motivated to keep moving forward to be a positive influence in the lives of our customers and community, all while we Challenge the Status Quo, Care for Customers and Co-workers like Family, and Play the Long Game.”

“This campaign [Spruce up your Story] has been a continued success and gained recognition because of the work of our entire team!”

Red River Mutual also announced the 2022 Spruce up your Story winners. The goal of the Spruce Up Your Story campaign is to celebrate spaces that are at the heart of the communities Red River Mutual protects — spaces that encourage togetherness, sustainability, volunteerism, and that have a connection with its broker partners.

Since it began in 2020, this campaign has grown beyond the organisation’s expectations. The mutual credits the success in part to the support from its staff, broker partners, and, people who live and work in the communities it serves.

Learn more about Spruce Up Your Story through this YouTube video

With over 70,000 policyholders with businesses, farms and homes all the way from Thunder Bay to the Rocky Mountains, Red River Mutual is committed to providing competitive insurance products that meet the changing needs of Canadians. As a company, it knows that it is the people it protects that matter most. That is why it has strived to be a positive force in the lives of its customers and their communities since 1875.

Founded in 1895, NAMIC is the largest property/casualty trade association in the USA and serves its 1,400 member companies in the areas of advocacy and education. NAMIC is also an ICMIF member.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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