Simplyhealth launches a new brand campaign highlighting the importance of community health

2 October 2020


ICMIF member Simplyhealth, one of the UK’s leading healthcare plan providers, has launched a powerful new brand campaign that expresses the mutual’s long-held belief in communities coming together to improve health for all.

The heartfelt campaign tells the story of a local community coming together to fund raise for Ferris, a young boy who has developed hearing problems and it captures a breakthrough moment where mother and child celebrate the wonderful progress that he’s made.

The campaign, will run on national UK television advertising, digital advertising and social media activity.

Simplyhealth will be launching a second phase of advertising and communications from mid-October, with an innovative new way for people to support their health and also give back to communities.

Chrissy Fice, Marketing Director at Simplyhealth said; “We are really excited about this opportunity for our brand to highlight and emphasise our long-term Purpose through our new advertisements. COVID-19 has led many consumers to look for authentic, purposeful brands who they trust and believe in. We were established in 1872 by communities wanting to ensure they had access to healthcare when they needed it and that guiding purpose-led principle continues to lead who we are today as a brand and a business. It feels a really relevant time to communicate those values to consumers.”

Simplyhealth carried out consumer research with 1,000 customers in July which showed that 37% of respondents believe that communities are important, and nearly half (48%) said that no one should go without the healthcare support that they need.

The campaign premiered on UK television on 26 September in a 60-second format, alongside a 30 second until the 12 October. It will appear on the main commercial UK terrestrial channels – ITV, Sky and Channel 4. It also features on social media.

As part of their ongoing investment to improve health, and support local and national community groups in the UK, Simplyhealth has also made a significant donation to two deafness and hearing loss charities.

Simplyhealth’s donation of GBP 30,000, split equally between the National Deaf Children’s Society and Action on Hearing Loss (formerly RNID) will help to support children and adults who are living with deafness, hearing loss, and tinnitus. There are an estimated 12 million deaf adults and 50,000 deaf children in the UK, and these organisations work with them to overcome the many challenges that they currently face in their day to day lives or while at work, school, or trying to access healthcare during the current environment.

Romana Abdin, Chief Executive at Simplyhealth said: “Our continued investment in the healthcare industry and giving back to our local communities is more important now than ever as a result of the COVID-19 pandemic. Our Purpose is to provide access to healthcare for the many, and we continually work in close partnership with our charity partners to see how we can help make a long term difference to people’s lives and to improve their everyday health.

“We have supported a number of hearing loss charities since 2015 so I am delighted that we can continue this help at such a difficult time for families and the charities who provide support for them,” Romana concluded.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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