Earlier this month, ICMIF member Simplyhealth (UK) announced the extension of its GBP 250,000 collaboration with the Woodland Trust, the UK’s largest woodland conservation charity.
In September 2024, Simplyhealth launched a charity campaign aimed at encouraging customers of its Simplyhealth and Denplan products to move away from paper-based communications and enjoy the benefits of going digital such as access to customer support 24/7, 365 days per year, and quicker, more reliable updates, all shared in a way that supports the natural environment.
With an expanding range of digital health services, including Simplyhealth’s new Digital Mental Health service, Digital Dermatology Consultations and virtual women’s health-focused GPs, Simplyhealth says access to healthcare is simple, accessible and affordable through its various health plans.
Simplyhealth says its world-leading AI-powered customer experiences have transformed how its customers are supported, while at the same time ensuring the business is ready for a digital-first future.
A key part of Simplyhealth’s digital-first strategy is to enable and encourage as many existing customers as possible to benefit from the new digital services and quicker, more reliable customer experiences.
For every email address registered during the ‘Go Digital’ campaign, as a thank you Simplyhealth is donating to the Woodland Trust, funding their Free School and Community Tree Packs. Donations of GBP 5 will be made for individual Simplyhealth customers, GBP 500 for Corporate customers and GBP 1 for Denplan patients.
By 31 December 2024, over the first four months of the campaign, 43,545 Simplyhealth and Denplan customers had registered their email addresses, delivering a GBP 75,101 donation. Following this initial strong start, Simplyhealth says the campaign has been extended to 30 June 2025.
Every year the Woodland Trust gives away hundreds of thousands of free trees to schools and community groups who want to go green and create a healthier natural environment for everyone. The UK needs millions more trees to reach its 2050 carbon net-zero target.
Simplyhealth says it is supporting the Woodland Trust’s mission to ensure that everybody in the UK has a chance to plant a tree, bringing us nearer to this important net-zero goal.
Any education setting such as a school, nursery, college, university or outdoor learning centre can apply for and benefit from the Woodland Trust’s free trees. Applications are welcome from community groups, such as resident associations, sports clubs, parish councils, scouts, guides and many more. There are different tree pack sizes and tree species available for to suit all spaces, with the trees supplied sourced and grown in the UK and Ireland.
See the impact and benefits of free trees in this school in Kentish Town, London: https://youtu.be/ylheNBehKJc
Speaking about Simplyhealth’s collaboration with the Woodland Trust, Claudia Nicholls, Chief Customer Officer at Simplyhealth said: “Revolutionising how the healthcare industry helps people to stay healthy, also goes hand in hand with how we protect, sustain and regenerate our natural environment. We believe that health and the environment are inextricably linked, and without a healthy planet, we ourselves cannot truly thrive. That’s why at Simplyhealth, we continue to take our environmental responsibilities and progress seriously. Through our wonderful collaboration with the Woodland Trust and with the support of our customers going digital, together we are improving access to healthcare, using our business as a force for good, and supporting our vision of a healthier UK.”
Sam Tarrant, Head of Partnerships at the Woodland Trust added: “Simplyhealth’s support for our Free Trees scheme will make a significant impact on communities nationwide, and we’re delighted to welcome them as a partner. Their generous donation will enable the Woodland Trust to provide thousands of young people and local communities with the opportunity to plant a tree, inspiring the next generation of environmental stewards and contributing to vital UK tree cover targets. Partnerships like this play a crucial role in creating meaningful change, and we greatly value Simplyhealth’s dedication to sustainability and community support. We look forward to working together to create a lasting legacy for woods and trees.”


