Seguros Unimed represents the largest medical cooperative system worldwide. Based in Brazil, it operates through an extensive network of over 320 cooperatives and 116,000 doctors—encompassing around 20% of the nation’s medical professionals. With 19.7 million clients, Seguros Unimed provides nearly 39% of Brazil’s supplementary healthcare services, highlighting its integral role in the country’s medical infrastructure.
Innovation and technological evolution
Innovation is a cornerstone of Seguros Unimed’s strategic vision. Since establishing its innovation cell, “Stormia,” in 2016, the organisation has prioritised embedding cutting-edge technology across its operations. Stormia fosters a culture of innovation, driving the development and implementation of transformative ideas. Initiatives like Innovation Week, podcasts, and bootcamps empower employees to engage actively with emerging trends, ensuring a dynamic and forward-thinking workforce.
The “Data Lab” further bolsters Seguros Unimed’s innovation ecosystem by equipping employees with tools to harness advanced technologies. Its open innovation programmes and pilot projects encourage exploration and application of new solutions, reinforcing its status as a trailblazer in healthcare innovation.
Technological milestones: unimetrics and Tina
Unimetrics, Seguros Unimed’s proprietary platform, integrates artificial intelligence to optimise operations, particularly in claims management and medical audits. This platform ensures efficiency and transparency in the customer journey, from initial claims to broader healthcare cost management.
“Tina,” a virtual oral health assistant, exemplifies Seguros Unimed’s commitment to practical digital solutions. Accessible via smartphones, it enables users to assess their oral health, promoting preventative care and enhancing the organisation’s healthcare insurance offerings.
Internal entrepreneurship and sustainability
Seguros Unimed places significant emphasis on internal entrepreneurship through its “Value Ideas” programme. Employees are encouraged to propose initiatives to improve efficiency and effectiveness, fostering a collaborative and innovative organisational culture.
Sustainability underpins all activities at Seguros Unimed. Its operations align with environmental, social, and governance principles, ensuring long-term viability and community support. The cooperative model reinforces its dedication to collective well-being, addressing the needs of diverse communities across Brazil.
Addressing global megatrends
Seguros Unimed actively engages with global megatrends such as digital humanity and sustainable economies. It emphasises the integration of human-centric approaches in digital transformation, ensuring inclusivity and productivity without marginalisation. By prioritising sustainability, Seguros Unimed reflects its commitment to fostering a resilient and sustainable healthcare system.
In conclusion, Seguros Unimed stands as a beacon of innovation, sustainability, and excellence in healthcare. Its strategic initiatives and technological advancements position it as a model for cooperatives worldwide.
