Unipol (Italy) founded a new company in 2016 – Leithà – as a “solutions factory” to seize opportunities in the future. Leithà develops data intensive solutions and applications, by exploiting and enriching the Unipol Group’s data assets, combined with new skills and agile processes.
One solution that Leithà has developed, which represents an important shift from detect and repair to predict and prevent, is the driving app called Linear BestDriver. The app is based on smartphone telematics and aims to increase the policyholder’s awareness of distracted driving and reduce the number of motor accidents.
Another solution is an app for atmospheric hazard assessment and prevention, using predictive models to warn clients of severe weather events before they hit localised areas, with the aim of preventing damages and claims. By implementing tailored alerts and follow up actions, Unipol can increase personalisation and customer connectivity.
The final example is the use of process automation in real time third-party motor claims management. Rather than a traditional claims management system and processes, Unipol is able to decompose the single services through a new architecture that is enabled by new technologies (IoT, big data, AI).
To face the challenges posed by the technological revolution, insurance companies must innovate and dare to shift: from being protection providers to predict and prevent; provide personalised offerings; and promote process automation.
