Leveraging the start-up ecosystem to spark innovation

As InsurTech start-up firms rapidly enter the insurance sector, their potential to disrupt the insurance ecosystem could also revolutionise value creation within the industry. In order to embrace this change, many insurers are looking to invest in or partner with start-ups to leverage the opportunities offered by emerging technologies, new business models and to gain access to new talent and working methodologies: with the underlying aim to provide value to their own innovation strategy and business transformation.

In this ICMIF webinar, two mutual insurers share their journey of collaboration within the start-up ecosystem. Hear how EMC Insurance (USA) and Maif (France) are making significant investments in open innovation, entering into strategic partnerships to conduct pilot projects and investing in start-up companies that support their strategic priorities. Learn about their different approaches, strategies and practical examples of initiatives that are testing innovative technology solutions and products to deliver sustainable value for their policyholders/customers.


  • Jason Gross, Vice President, Innovation, EMC Insurance Companies (USA)
  • Chloé Beaumont, Hub Manager, MAIF (France)

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