Webinar

How Thrivent reimagined its brand for the future

Rebranding isn’t just about a new look—it’s about unlocking a new chapter. Join us as we share how Thrivent reimagined its brand to stay true to its purpose while connecting with today’s audiences and tomorrow’s opportunities.

Thrivent’s refreshed brand and new marketing tagline, “Where Money Means More™,” reinforces its deep expertise as a Fortune 500 company that puts generosity at the heart of saving and investing. Brought to life through a $50 million national marketing campaign, the new look emphasises Thrivent’s differentiated story at the intersection of financial planning and generosity, creating deeper connections with both current and prospective clients to better serve future generations.

Speaker:

  • Lana Slygh, Vice President, Brand & Integrated Marketing, Thrivent (USA)

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