CEO interview
As the head of MAE Assurances, Lassaad Zarrouk embodies the ambitious vision of a mutual insurance company that combines economic performance with ethical commitment. True to its founding values, MAE is pursuing a sustainable development trajectory, whilst also reconciling operational efficiency, innovation and social utility.
In a sector undergoing profound transformation, the mutual insurer has a clear ambition: to build a modern mutual model capable of creating both economic and societal value, for the benefit of its members and the wider ecosystem.
MAE is often presented as a committed player in the social and solidarity economy. How does this translate in concrete terms?
MAE is fully aligned with the principles of the social and solidarity economy. Our model is based on a fundamental principle: profits are reinvested in the service of members and the community. This approach enables us to reconcile economic performance with societal impact, within a sustainable, responsible and value‑creating vision.
What is your vision for MAE Assurances in the coming years?
Our ambition is to position MAE as a reference mutual insurance company in Tunisia, combining performance, innovation and societal commitment. Our approach is both dynamic and anchored in sustainable development, focused on creating long‑term value for our members while supporting the profound transformations underway in the insurance sector…
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