Case study

Royal Automobile Club of Western Australia (RAC) (Australia)

Last update: 30 April 2021

Key facts

Founded in 1905, the Royal Automobile Club of Western Australia (RAC), is a diversified mutual with operations spanning roadside assistance and mechanical repairs, travel and tourism, aged care, finance, and insurance.  


Its insurance company commenced in 1947 and in common with other Australian financial institutions is regulated by the Australian Prudential Regulation Authority (APRA). RAC services 1.1 million members through its over 1,400 employees. For more information visit their website. 

Less Emissions Mission

RAC’s Less Emissions Mission is a rewards programme designed to incentivise customers to drive lower emission vehicles, including up to 25% off automobile insurance, 0.5% lower interest rate for car loans, free upgrades on roadside assistance, and a 10% discount on labour at RAC Auto Services. 

Risky Roads campaign

RAC’s Risky Roads survey asks road users to nominate roads or intersections they believe pose a safety threat, from local streets to major highways. Nominations are received from all corners of the state and members from regional areas, where roads are often particularly dangerous, are encouraged to contribute. Those with the most nominations are shared with government agencies and used by RAC to advocate for more action on road safety. 

Mechanisms: Modelling & Data, Pricing
Hazards: Multi hazard, Road Traffic Accident

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