In our Marketing mutuality case studies report we examine how a variety of ICMIF members, all of which are outperforming in their national markets, have identified what it is about their mutual/cooperative difference that is valuable to their members and then gone on to market this in different ways. In some cases, we have reviewed past and current campaigns in a bid to give you wide range of ideas to inspire your own marketing activities.
Thanks to the cooperation of our members, this report contains seven case studies from seven different countries featuring multiple marketing assets and French, Spanish and Japanese versions will be added to this page when available. We also refer to each member’s ICMIF Global 500 Ranking. This was a piece of research compiled by ICMIF in 2019 which presents a definitive analysis of the world’s 500 largest mutual and cooperative insurers ranked by premium income, using 2017 year-end data.
