P&V Group launches the first on-demand insurance product in Belgium

15 July 2019


Belgian ICMIF member The P&V Group (which includes the P&V and Vivium brands) last month launched a new type of insurance for the Belgian market. This is an “on-demand” insurance product where the customer decides when to activate or deactivate it. This concept, called CliCover, will first be applied to motorcycle damage insurance.

CliCover: the customer chooses the days when he/she wants to be insured

The idea came about from a request from people in Belgium who use their motorcycle for leisure purposes and who do not want to pay an annual premium for material damage when they only use their motorcycle for a short period of the year.  The P&V Group found the answer to their customers’ needs with its new on-demand insurance product CliCover. The customer uses a user-friendly application to indicate the day(s) on which he/she wishes to insure against material damage, either in advance or even the same day before taking to the road. The customer only pays for the days entered in the application. However, the civil liability insurance, required by law in Belgium, must still be paid on an annual basis. Assistance from P&V with making a claim is available at all times, even if the customer has not recorded a trip in the application.

The new insurance product was co-created with motorcyclists

From the start of the development of this new product, motorcyclists were involved in the process of this insurance, as part of a community which was specially created to work together to try to bring this to market. The motorcyclists provided valuable information on their driving habits and preferences, as well as feedback on existing motorcycle insurance policies. Motorcyclists also actively participated in the testing and evaluation of the application. CliCover motorcycle insurance is currently in the final test phase and will be available in the second half of 2019.

David Destappes, Director, Head of P&C Business Development and Head of Technical at P&V and a member of the ICMIF Intelligence Committe said: “On-demand insurance is a concept in which we strongly believe, and which we will develop for different types of insurance in order to offer ever more relevant solutions that better meet our customers’ expectations”.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

Scroll to Top